Packages
In this digital era, not having a website is something every business or entrepreneur should consider as a high risk. Having a digital presence, be it a Facebook page, a twitter account or a website is something today is indispensable. If you are a Startup even more so, since have a website allows you to reach more potential customers quicker and with allow investment. Traditionally utilizing mass media implies a considerable investment, today, digital media is considerably less expensive and it allow adaptability to the business and investment considerations.
What’s involved in having a digital presence? What is ideal for my business and how much do I need/want to invest? These are the questions that will guide us in designing a basic digital infrastructure. Each digital media has a specific purpose, not all have the same objective, not all are a must.
Understanding this, and being a Startup ourselves, we offer the following packages:
BASIC
To get you started right away creating your digital footprint, this package considered the absolute indispensable considering the lowest impact to your budget and maximum exposure to your business.
This package includes acquiring a domain name, corporate e-mail and social media. We will help you select, signup and setup of each one of these services.
Why do I need a domain name?
Online Presence, Brand Awareness, Credibility, Marketing, Sales
Your domain name is the basis of all your digital footprint, it is the name of your venture, it is the how your clients will identify you, it will be round which we will build your footprint. Your domain comes in the for yourbusiness.xxx, or .net or .tk or .info. This is your first decision, what is my name. The .xxx will depend on how much you want to spend, this is a annually recurring charge, depending on where you purchase it and which extension you select.
So, you decided your name, now where would you like your home to be. There are many hosting serves online. Hosting is just renting space online where your home will be, thus getting an address. Hosting services costs are also an annually recurring charge, depends on the characteristics your host offers, these considerations are speed, space, traffic, publicity and other elements.
Why do I need corporate e-mail?
Brand awareness, Credibility & Trust, First Impression, Corporate Image
“Google surveyed businesses that started out life with a personal email address who then switched to an address with a business domain later on. 60% of these businesses reported an increase in customer engagement and 42% reported an increase in sales as a result” – RocketSpark.com
So, you have your name, now we need a way for your customer to contact you, this is where e-mail comes in [email protected]. There are many email service providers online. Their sole purpose is to direct all messages sent to [email protected] to your business. The cost of these services depends on your needs, how many people will be working with you? we need to identify each one!
Why do I need Social Media?
Exposure, Forward Thinking, Marketing, Customer Engagement, Networking
Everyone is on Social Media these days. All though social media is necessary, you should investigate which platform is best suited for your business’s need.
We need to consider, the demographics of your target audience, the frequency of your updates, if you will have a dedicated social media manager, content creation among other things. Social Media is not just creating an account on a platform, it is much more than this. It is a way to be close to your clients, attract potential clients, info general public, create business relations, and market your brand and products. It is a daily task to maintain your network up to date, if this is not done, it will hurt you more than help you.
Some media platform purpose is extremely visual, such as YouTube, others are short and informative, as Twitter, others have massive reach such as Facebook, other are targeting pure business users like LinkedIn. So, choosing your platform will have a great effect upon your business.